SEO Strategy & Digital Marketing Work
7+ Years of
Driving Measurable
Organic Growth
Senior Digital Marketing Specialist, SEO Strategist & WordPress Developer with a proven track record across New Zealand, UAE, UK, India, USA & Australia. Technical SEO · Local SEO · E-Commerce SEO · International SEO.
Best SEO Employee Award
MBA — Digital Marketing
9 Certifications
Available Worldwide
7+
Years Experience
166+
Websites Built
200+
Projects Delivered
200%
Organic Traffic Growth
🏆 Award-winning result
Who I am
Professional Summary
Highly experienced Senior Digital Marketing Specialist, SEO Specialist & WordPress Developer with 7+ years of experience in SEO strategy, implementation, website optimization, and driving digital growth across multiple industries.
Proven expertise in developing, managing, and optimizing WordPress and Shopify websites focused on performance, conversions, user experience, and sustainable organic growth. Skilled in custom theme and plugin development, Shopify customization, and full lifecycle website delivery across e-commerce, service-based businesses, SaaS, signage, telecom, and real estate sectors.
Advanced knowledge of Technical SEO, On-Page SEO, Local SEO, Content Optimization, Keyword Strategy, Schema Markup and performance-based ranking improvements supported by analytics and reporting. Hands-on experience managing Google Ads & Meta Ads including audience targeting, retargeting, conversion tracking, landing page optimization, and CRO strategies to maximize ROI.
Strong understanding of website performance optimization including Core Web Vitals, Caching, CDN Configuration, Image Optimization, Lazy Loading and infrastructure enhancements. Committed to delivering visually appealing, technically robust, and ROI-focused digital solutions. Continuously adapting to evolving WordPress ecosystems, SEO advancements, AI-powered workflows, and emerging advertising technologies.
"Best SEO Employee" Award
FatWeb Limited, Auckland NZ — delivered 200% increase in organic traffic for key clients
Visakhapatnam, Andhra Pradesh, India
Available for remote work worldwide
MBA — Digital Marketing, Andhra University 2023
B.Com Accounting, Andhra University 2015
What I deliver
SEO & Digital Marketing Services
Technical SEO
Full technical audits, crawlability fixes, indexation management, Core Web Vitals optimization, schema markup, and structured data implementation for rich results.
Screaming FrogAhrefsGSCSchema
Local SEO
Google Business Profile optimization, local citation building, NAP consistency, geo-targeted landing pages, review generation strategy, and Google Maps rankings.
GBPBrightLocalCitationsReviews
E-Commerce SEO
Product and collection page optimization, WooCommerce and Shopify SEO, product schema for rich results, site speed improvements, and conversion rate optimization.
WooCommerceShopifyCROProduct Schema
International SEO
Hreflang implementation, multilingual keyword strategy, geo-targeted content, country-specific technical configuration, and international SERP tracking across multiple markets.
HreflangNZ/AU/UAE/UKMultilingual
WordPress Development
Full WordPress and WooCommerce websites built from scratch — custom Elementor sections, SEO-optimised architecture, performance optimization, and ongoing maintenance.
WordPressElementorWooCommerceWP Rocket
Google & Meta Ads
Search and Display campaigns, Meta and Instagram Ads, retargeting funnels, conversion tracking via GTM, bid optimisation, and monthly ROAS performance reporting.
Google AdsMeta AdsGTMROAS
Technical expertise
Skills & Tools Matrix
SEO & Digital Optimization
Technical SEO AuditsKeyword Research & Mapping
On-Page OptimizationSchema Markup
Local SEO & GBPOff-Page Link Building
International SEOContent Optimization
CROAnalytics & Reporting
WordPress & Shopify Development
Custom Themes & PluginsWooCommerce
Shopify CustomizationElementor Pro
WPBakeryGutenberg
API IntegrationsCRM Connections
Hosting, DNS, SSLGit / GitHub
Performance Optimization
Core Web VitalsWP Rocket
LiteSpeed CacheW3TC
Cloudflare CDNImage Compression
Lazy LoadingLighthouse
Security & Infrastructure
SSL & HSTSMalware Monitoring
Backup SystemsRole Management
Vulnerability Assessments
SEO Tools
AhrefsSEMrush
MozScreaming Frog
DeepCrawlSurferSEO
Yoast SEORankMath
Analytics & Tracking
GA4Google Search Console
Google Tag ManagerLooker Studio
Microsoft ClarityUTM Tracking
Paid Advertising
Google Search AdsGoogle Display
Meta / Instagram AdsRetargeting
Conversion TrackingBudget Management
AI for SEO Workflows
ChatGPTMeta AI
Content IdeationMetadata Generation
Schema RecommendationsCompetitor Analysis
Design & Content
CanvaFigma
Adobe PhotoshopAdobe XD
Career history
7+ Years of Driving Measurable Digital Growth
Senior Digital Marketing Specialist · WordPress Developer · SEO Specialist
Joseph Group · Dubai, UAE 🇦🇪 · Corporate & Multi-Brand
Mar 2025 – Jan 2026
4+
Brand websites
5
Markets targeted
Weekly
Reports to leadership
- Led end-to-end digital marketing and WordPress development for Joseph Group's portfolio of brands — corporate, solar energy, uniform retail, and signage — serving UAE, GCC, European, and Asian markets
- Built and launched multiple WordPress websites — josephgroup.ae, josephsmartsolar.ae, josephwestiform.co.uk, signartpro.co.uk — each fully customized with Elementor, performance-optimized, and SEO-ready
- Managed concurrent SEO projects for global subdivisions — mapping keywords to commercial and informational intent for each regional audience across 5 markets
- Implemented hreflang, multilingual content strategy, and geo-targeted keyword mapping for international visibility in GCC and European markets
- Delivered weekly performance reports via GA4, Google Search Console, and Looker Studio — tracking organic impressions, CTR, keyword rankings, and traffic growth for leadership
Senior SEO Specialist
The VoIP Shop (Transltr Ltd) · London, UK 🇬🇧 · B2B Telecom — NHS Approved Supplier
Jan 2025 – Mar 2025
- Executed a full technical SEO audit of a 100+ page B2B VoIP website trusted by NHS, UK Parliament, Amazon Prime, and Papa John's — resolving crawl errors, duplicate content, schema gaps, and indexation issues
- Resolved keyword cannibalism across 100+ pages by building a full keyword-to-URL mapping document and restructuring internal linking
- Implemented Service, FAQPage, LocalBusiness, and BreadcrumbList schema sitewide, enabling rich results in competitive UK B2B telecoms SERPs
- Developed a B2B lead generation SEO strategy targeting high-commercial-intent queries including PSTN switch-off 2027, dental VoIP, AI receptionist, and NHS telephony solutions
Senior Digital Marketing Specialist · SEO Manager · WordPress Developer
FatWeb Limited · Auckland, New Zealand 🇳🇿 · Digital Agency
Jul 2022 – Jan 2025
Best SEO Employee Award — 200% increase in organic traffic
110+
Client SEO projects
30+
WordPress sites built
AU&NZ
Primary markets
2.5yr
Tenure
- Managed SEO operations across 110+ active client projects simultaneously — e-commerce, trade services, SaaS, healthcare, real estate, and B2B businesses across AU and NZ
- Led Local SEO strategies — GBP optimization, citation building, NAP audits, geo-targeted landing pages, and review generation — delivering consistent first-page rankings in competitive local markets
- Developed and maintained 30+ WordPress websites using Elementor, WPBakery, and custom theme development with performance optimization from launch
- Directed and mentored a team of junior SEO specialists — building agency-wide SOP frameworks for audits, keyword mapping, content briefs, reporting, and client communication
- Managed Google Search & Display Ad campaigns with conversion tracking via GTM and budget optimization to maximize ROAS for selected accounts
Senior Digital Marketing Specialist · WordPress Developer · SEO Specialist
Digivin · Visakhapatnam, India 🇮🇳 · Digital Marketing Agency
Sep 2019 – Aug 2022
20+
Websites built
Multi
Platform ads
IN/US
Markets
- Managed the full digital marketing stack for a growing agency — WordPress & Shopify development, SEO, social media, Google & Meta paid advertising, CRO, and client strategy
- Designed and developed 20+ WordPress and Shopify websites for clients across healthcare, food, education, events, and e-commerce
- Managed Meta Ads and Google Ads campaigns — audience segmentation, retargeting funnels, A/B creative testing, ROAS monitoring, and budget scaling
- Created 5,000+ branded visual assets and social media creatives using Canva, Figma, and Photoshop across multiple client accounts
Digital Marketing Specialist · WordPress Developer · SEO Specialist
Shiftwave Technologies · Visakhapatnam, India 🇮🇳 · Technology & Marketing Agency
Jun 2020 – May 2022
- Executed Shopify e-commerce SEO for Hirawats Online — achieving top-3 keyword rankings and 180%+ organic traffic growth for a major Indian medical scrubs brand
- Built customized WordPress websites for clients across multiple niches — fast-loading themes, mobile-responsive layouts, contact forms, and lead capture integrations
- Managed SMO and paid social campaigns across Facebook and Instagram — content calendars, branded graphics, lead generation ads, and engagement analysis
Digital Marketing Executive · WordPress Developer
SRJ Infoways · Visakhapatnam, India 🇮🇳 · IT Services
May 2018 – May 2020
- Created customized WordPress websites with custom plugin development, database management integrations, and third-party API connections
- Executed SEO strategies, social media campaigns, and paid advertising — contributing to measurable traffic and lead growth for client websites
- Implemented CRO techniques — A/B testing, form UX improvements, and layout adjustments based on Google Analytics and heatmap data
Process Associate — Healthcare Claims
WNS Global Services · Visakhapatnam, India 🇮🇳 · BPO — Healthcare
Feb 2017 – Feb 2018
- Accurately processed healthcare insurance claims in compliance with US industry regulations — maintaining high accuracy across large daily volumes within tight SLA timelines
- Developed strong analytical, process compliance, and data-accuracy skills that continue to inform a structured, detail-oriented approach to digital marketing work
Proven results
Featured Case Studies
NDIS · WordPress · Australia
Read full case study
Assistive Tech Hub — Built from Scratch & Ranked
Full WooCommerce build, 12 custom Elementor sections, NDIS SEO, 6-city local SEO, and link building. Verified SEMrush results.
1.4K
Keywords
148
Ref Domains
4.4K
Backlinks
Restaurant · Local SEO · USA
Read full case study
Paradise Biryani Pointe — 50 Keywords Top 10 in Utah
WordPress redesign, Toast POS integration, and local SEO across Salt Lake City & Draper Utah. 10 keywords at Position 1.
50
Top 10 KWs
10
Position 1
3
Markets
Creative SEO · UK · 5 Months
Read full case study
SignArt Pro — 50 Top-10 UK Keywords in 5 Months
Creative website redesign, 15+ service pages, 6 smart lead forms, deep competitor research, full UK SEO strategy.
50
Top 10
5 mo
Achieved
15+
Pages built
Portfolio
166+ Live Website Projects
Designed, developed & SEO optimised across New Zealand · UAE · UK · India · USA · Australia
Credentials
Education & Certifications
Education
MBA — Digital Marketing
Andhra University · Visakhapatnam, India
Completed Jan 2023 · Specialization: Digital Marketing Strategy, SEO, Analytics, Branding, Advertising
BCom — Accounting
Andhra University · Visakhapatnam, India
2011 – 2015 · Specialization: Accounting, Finance, Business Management
Certifications
Advanced Google Analytics
Google Analytics Academy
Google Analytics for Beginners
Google Analytics Academy
Digital Marketing Certified
HubSpot Academy
Social Media Marketing
HubSpot Academy
Certificate of Excellence
HubSpot Academy
SEO Certified
CareerNinja · LearnTube
LinkedIn Marketing Strategy
LinkedIn Learning
AI Master Class
Freedom With AI
Track record
Awards & Key Achievements
166+
Live websites built
200+
Projects delivered
5K+
Graphic assets created
200%
Organic traffic growth (award)
Best SEO Employee Award
Received for outstanding SEO performance at FatWeb Limited, Auckland NZ
Top 10 Rankings in 4 Months
Achieved for highly competitive keywords across multiple client accounts
6+ Countries Served
Delivered successful digital campaigns across NZ, UAE, UK, India, USA & Australia
End-to-End E-Commerce Projects
Managed complete e-commerce projects from strategy through SEO to execution and reporting
Organic & Paid Traffic Growth
Consistently delivered strong results across both SEO and paid advertising channels
110+ Concurrent Client Accounts
Managed simultaneously at FatWeb Limited — agency SEO at scale
✓ Available for new projects
Ready to grow your
business online with proven SEO?
Whether you need a technical SEO audit, a full organic growth strategy, or a WordPress website built from scratch — I'm ready to help your business rank and grow.