SEO Work

Professional Summary

Highly experienced Senior Digital Marketing Specialist, SEO Specialist & WordPress Developer with 7+ years of experience in SEO strategy, implementation, website optimization, and driving digital growth across multiple industries.

Proven expertise in developing, managing, and optimizing WordPress and Shopify websites focused on performance, conversions, user experience, and sustainable organic growth. Skilled in custom theme and plugin development, Shopify customization, and full lifecycle website delivery across e-commerce, service-based businesses, SaaS, signage, telecom, and real estate sectors.

Experienced in building high-performing, conversion-focused, and SEO-friendly websites that strengthen brand positioning, improve engagement, and generate qualified leads. Strong experience integrating APIs, third-party services, CRMs, payment gateways, and marketing platforms.

Advanced knowledge of Technical SEO, On-Page SEO, Local SEO, Content Optimization, Keyword Strategy, Schema Markup and performance-based ranking improvements supported by analytics and reporting.

Hands-on experience managing Google Ads & Meta Ads including audience targeting, retargeting, conversion tracking, landing page optimization, and CRO strategies to maximize ROI.

Strong understanding of website performance optimization including Core Web Vitals, Caching, CDN Configuration, Image Optimization, Lazy Loading and infrastructure enhancements to improve speed and user experience.

Knowledgeable in website security and maintenance, including SSL implementation, malware prevention, backup systems, access management, security hardening, and compliance best practices.

Committed to delivering visually appealing, technically robust, and ROI-focused digital solutions supported by structured communication, documentation, stakeholder collaboration, and post-launch optimization. Continuously adapting to evolving WordPress ecosystems, SEO advancements, AI-powered workflows, and emerging advertising technologies.

TECHNICAL SKILLS

WordPress & Shopify Development

Performance Optimization

Core Web Vitals Optimization | Image Compression & Lazy Loading | Cache Setup (WP Rocket, LiteSpeed, W3TC) | CDN Configuration (Cloudflare) | Speed Optimization & Lighthouse Improvements

Security & Infrastructure

SSL & HSTS Policies | Malware Monitoring & Mitigation | Role & Permission Management | Backup & Restore Systems | Vulnerability Assessments

SEO & Digital Optimization

Paid Advertising (Ads)

Google Search & Display Campaigns | Meta / Instagram Ads & Retargeting | Funnel Strategy & Conversion Tracking | Campaign Optimization & Scaling | Budget Management & Reporting

Tools & Platforms

SEO: Ahrefs, SEMrush, Moz, Screaming Frog, DeepCrawl, SurferSEO, Keyword Planner, Yoast, RankMath

Analytics & Tracking: GA4, Search Console, Tag Manager, Looker Studio, Clarity, UTM Tracking

Ads & Marketing: Google Ads, Meta Business Suite, Merchant Center, Audience Insights

CMS / Deployment: WordPress, WooCommerce, Shopify, cPanel, WHM, FTP/SFTP, Cloudflare

Design & Content: Canva, Figma, Adobe XD, Photoshop

AI Tools for SEO Workflows

Practical experience using ChatGPT and Meta AI to support SEO workflows including: Keyword Research, Content Ideation, Content Optimization, Metadata Generation, SEO Audits, SERP Analysis, Schema Recommendations, Competitor Analysis, and Workflow Efficiency Improvements.

Career History

Work Experience

7+ years driving measurable digital growth across SEO, WordPress development, paid advertising, and full-stack digital marketing — for clients in New Zealand, UAE, UK, India, USA & Australia.

Senior Digital Marketing Specialist | WordPress Developer | SEO Specialist | SMO

Joseph Group

Mar 2025 – Jan 2026 Dubai, UAE (Remote) Corporate & Multi-Brand

Most Recent

Led end-to-end digital marketing and WordPress development for Joseph Group's portfolio of brands — spanning corporate, solar energy, uniform retail, and signage verticals — serving UAE, GCC, European, and Asian markets. Responsible for international SEO strategy, multilingual optimization, and weekly performance reporting to leadership.

WordPress DevTechnical SEOMultilingual SEOSchema MarkupGA4 & GSCOn-page OptimizationInternal LinkingKeyword ResearchContent LocalizationLooker Studio

Built and launched multiple WordPress websites for josephgroup.ae, josephsmartsolar.ae, josephwestiform.co.uk, and signartpro.co.uk — each fully customized with Elementor, performance-optimized, and SEO-ready from day one.

Managed concurrent SEO projects for global sub-divisions targeting UAE, GCC, European, and Asian markets — mapping keywords to commercial and informational intent for each regional audience.

Performed comprehensive on-page optimization: metadata rewrites, schema markup (LocalBusiness, Product, FAQPage), URL restructuring, heading hierarchy fixes, and canonical tag management across all brand websites.

Implemented technical SEO improvements — crawlability fixes, indexation management via GSC, Core Web Vitals optimization using WP Rocket and Cloudflare CDN, and image compression workflows to improve Lighthouse scores.

Designed strategic internal linking frameworks to distribute link equity across product and service pages, improving keyword depth and topical authority across the group's domains.

Improved international visibility through hreflang implementation, multilingual content strategy, and geo-targeted keyword mapping for GCC and European markets.

Delivered weekly performance reports using GA4, Google Search Console, and Looker Studio — tracking organic impressions, CTR, keyword rankings, and traffic growth for leadership review.

Coordinated with international marketing teams and content teams for approvals, localized content deployment, and cross-functional digital strategy alignment across all sub-brands.

Brand websites built

Markets targeted

Weekly

Reports to leadership

Senior Digital Marketing Specialist / SEO Manager / WordPress Developer | ADS

FatWeb Limited

Jul 2022 – Jan 2025 Auckland, New Zealand (Remote) Digital Agency — AU & NZ

2.5 Years

Served as SEO Manager and lead WordPress developer for FatWeb — one of New Zealand's established digital agencies — overseeing 110+ concurrent client projects across e-commerce, services, SaaS, and B2B sectors. Led a team of SEO specialists, built agency-wide SOPs, and owned end-to-end client delivery from onboarding to monthly reporting.

SEO Team ManagementLocal SEO (AU/NZ)WordPress DevLink BuildingTechnical SEOGoogle AdsAhrefs & SEMrushScreaming FrogGA4 / GSC / ClarityLooker StudioSOP DevelopmentCRO

Managed SEO operations across 110+ active client projects simultaneously — covering e-commerce stores, trade services, SaaS platforms, healthcare providers, real estate agencies, and B2B businesses across Australia and New Zealand.

Led Local SEO strategies for AU & NZ service businesses — GBP optimization, local citation building, NAP consistency audits, geo-targeted landing pages, and review generation strategies delivering consistent first-page rankings in competitive local markets.

Developed and maintained 30+ WordPress websites — blogs, service pages, WooCommerce stores, and landing funnels — using Elementor, WPBakery, and custom theme development with performance optimization built in from launch.

Directed and mentored a team of junior SEO specialists — assigning workloads, reviewing deliverables, running weekly training on SEO fundamentals, WordPress best practices, and tools (Ahrefs, SEMrush, Screaming Frog, GSC).

Built agency-wide SOP frameworks for technical audits, keyword mapping, content briefs, on-page checklists, backlink outreach, monthly reporting, and client communication — reducing delivery inconsistencies and onboarding time.

Managed Google Search & Display Ad campaigns — keyword targeting, negative keyword management, ad copy A/B testing, bid strategy, conversion tracking via GTM, and budget optimization to maximize ROAS for selected accounts.

Prepared tailored proposals, SEO strategies, and digital execution plans for new business pitches — translating technical opportunities into clear ROI-focused presentations for prospective clients.

Coordinated analytics reporting using GA4, GSC, Microsoft Clarity, and Looker Studio — delivering monthly dashboard reports with keyword tracking, traffic trends, conversion insights, and next steps for each client account.

110+

Client SEO projects managed

30+

WordPress sites built

AU & NZ

Primary markets

Senior SEO Specialist | WordPress Developer

The VoIP Shop

Jan 2025 – Mar 2025 London, UK (Remote) B2B Telecom / VoIP

Specialist Project

Engaged as Senior SEO Specialist for a focused B2B SEO project with The VoIP Shop — a UK-based provider of VoIP hardware, hosted phone systems, and business telephony. Delivered a full technical SEO overhaul, on-page optimization programme, and backlink authority building campaign within the UK telecom vertical.

Technical SEO AuditWordPress OptimizationLocal SEO (UK)Backlink OutreachCompetitor AnalysisAhrefs / SEMrush / MozScreaming FrogGSC & GA4

Executed a full technical SEO audit using Screaming Frog, Ahrefs, and GSC — resolving crawl errors, duplicate content, broken links, slow page speed, missing schema, and indexation issues across the entire VoIP product catalogue.

Developed and optimized WordPress service pages for VoIP hardware, hosted phone systems, SIP trunking, and business add-ons — including structured content, heading hierarchy, FAQ schema, and commercial internal linking.

Improved organic rankings for high-intent B2B UK keywords — "business VoIP systems UK", "hosted phone systems", "VoIP hardware suppliers" — through structured content optimization and entity-based SEO techniques.

Managed a targeted backlink outreach campaign — identifying high-DA UK tech and telecom publishers via Ahrefs, writing personalized outreach emails, and securing relevant link placements to strengthen UK domain authority.

Enhanced Local SEO visibility — GBP optimization, local landing pages for key UK service areas, and NAP consistency across UK directories and citation sources.

Delivered monthly SEO performance reports — tracking keyword position movements, organic traffic growth, CTR, impressions, and DA trends — with clear commentary and recommendations for the product and content teams.

Senior Digital Marketing Specialist | WordPress Developer | SEO Specialist | SMO | ADS

Digivin

Sep 2019 – Aug 2022 Visakhapatnam, India (Remote) Digital Marketing Agency

3 Years

Managed the full digital marketing stack for a growing agency — serving clients across India, USA, and international markets. Delivered end-to-end solutions spanning WordPress & Shopify development, SEO, social media, Google & Meta paid advertising, CRO, and client strategy — often as the sole senior specialist on accounts.

WordPress & ShopifySEO StrategyGoogle AdsMeta & Instagram AdsE-commerce SEOCROSMOKeyword ResearchCanva DesignClient CRMAnalytics Reporting

Designed and developed 20+ WordPress and Shopify websites for clients across healthcare, food & beverage, education, events, and e-commerce — managing full lifecycles from requirements and wireframing through to launch and ongoing SEO.

Executed comprehensive SEO programmes — site audits with Ahrefs and SEMrush, competitor gap analysis, keyword mapping to buyer intent, on-page optimization, schema implementation, and off-page link building campaigns.

Managed Meta Ads and Google Ads campaigns — audience segmentation, retargeting funnels, ad copy writing, A/B creative testing, ROAS monitoring, and budget scaling based on live performance data.

Implemented e-commerce SEO and CRO for WooCommerce and Shopify stores — optimizing product titles, structured data, category architecture, cart abandonment UX fixes, and cross-sell strategies to increase average order value.

Managed SMO across Facebook and Instagram — content calendars, community management, hashtag strategy, reel content creation, and engagement analysis — growing organic reach and follower engagement for multiple client accounts.

Delivered monthly performance dashboards using GA, Search Console, and Meta Insights — covering organic traffic, keyword rankings, paid campaign results, social engagement, and conversion metrics with strategic recommendations.

Coordinated content writing, branded visual asset creation, and social media creatives using Canva — maintaining consistent brand identity across platforms for multiple client accounts simultaneously.

Managed full client lifecycle — onboarding, requirement gathering, proposal creation, digital strategy planning, implementation, and monthly review calls — building long-term relationships and contributing to agency business development.

20+

Websites developed

Multi

Platform ad management

IN / US

Markets served

Digital Marketing Specialist | WordPress Developer | SEO Specialist | SMO | ADS

Shiftwave Technologies

Jun 2020 – May 2022 Visakhapatnam, India (On-site) Technology & Marketing Agency

2 Years

Served as the primary digital marketing and WordPress development resource at Shiftwave Technologies — building client websites, running SEO and social campaigns, and managing paid advertising on Google and Facebook for lead-driven niches across multiple industries.

WordPress DevOn-page SEOOff-page SEOSMOFacebook AdsGoogle Ads (PPC)Google AnalyticsSearch ConsoleCRO

Built customized WordPress websites for clients across multiple niches — implementing optimized page structures, fast-loading themes, mobile-responsive layouts, contact forms, and lead capture integrations tailored to each client's goals.

Executed SEO strategies covering on-page optimization (title tags, meta descriptions, header structure, image alt tags), off-page link building via outreach and directories, and technical fixes to improve crawlability and page speed.

Managed SMO and paid social campaigns across Facebook and Instagram — content calendars, branded post graphics via Canva, lead generation ads, and engagement metric analysis to optimize content strategy.

Implemented PPC campaigns on Google Ads — setting up search campaigns, writing ad copy, configuring conversion tracking, managing budgets, and providing weekly performance summaries with optimization recommendations.

Tracked campaign performance using Google Analytics and Search Console — monitoring organic traffic, bounce rates, keyword rankings, and goal completions to evaluate effectiveness and identify optimization opportunities.

Coordinated with clients for regular updates, requirement changes, performance reviews, and reporting — developing strong client communication skills and expectation management within a fast-paced agency environment.

Digital Marketing Executive

SRJ Infoways

May 2018 – May 2020 Visakhapatnam, India (On-site) IT Services & Web Solutions

2 Years

Joined SRJ Infoways as a Digital Marketing Executive — gaining foundational and intermediate experience across website development, SEO, social media, and paid advertising. Contributed to a wide range of client projects while developing core skills in analytics, CRO, plugin development, and cross-team collaboration.

WordPress DevPlugin DevelopmentSEOSocial Media CampaignsGoogle AnalyticsCROContent WritingGit / GitHub

Spearheaded social media campaigns, SEO strategies, and paid advertising — contributing to measurable traffic and lead growth for client websites within competitive local and national markets.

Created customized WordPress websites with advanced functionalities — custom plugin development, database management integrations, and third-party API connections — building a strong foundation in WordPress architecture and PHP customization.

Optimized websites for speed, security, and cross-browser compatibility — caching plugins, image compression, SSL setup, and browser compatibility fixes to ensure consistent user experience across all devices.

Conducted code reviews and improved open-source practices — documenting reusable code snippets, establishing Git/GitHub version control workflows, and raising code quality standards to enhance team efficiency.

Analyzed website performance using Google Analytics — evaluating traffic sources, user behaviour, conversion funnels, and campaign effectiveness to provide data-backed recommendations across client digital properties.

Implemented CRO techniques — A/B testing landing page elements, refining calls-to-action, improving form UX, and adjusting layouts based on Google Analytics and heatmap data to increase conversion rates.

Process Associate — Healthcare Claims

WNS Global Services

Feb 2017 – Feb 2018 Visakhapatnam, India (On-site) BPO — Healthcare & Insurance

1 Year

Worked in WNS's healthcare claims processing division — managing complex US insurance claims and building strong analytical, process compliance, and data-accuracy skills that continue to inform a structured, detail-oriented approach to digital marketing work.

Accurately processed healthcare insurance claims in compliance with US industry regulations — maintaining high accuracy across large daily volumes within tight SLA timelines.

Analyzed and managed complex claims — investigating exposure details, gathering documentation, developing action plans, and resolving cases to timely and appropriate conclusions.

Assessed liability and negotiated settlements within designated authority — applying structured decision-making and policy interpretation to achieve fair and efficient claim resolution outcomes.

Education

Master of Business Administration (MBA)

Andhra University

Specialization: Digital Marketing | Completed: Jan 2023

Focused on Digital Marketing Strategy, Consumer Behavior, SEO, Analytics, Branding, Advertising, Business Growth, and Marketing Communications.

Bachelor of Commerce (B.Com)

Andhra University

Specialization: Accounting | 2011 – 2015

Built strong foundations in Accounting, Finance, Business Management, Commerce Principles, and Organizational Operations.

Additional Information

Languages

English Telugu

Certifications

Advanced Google Analytics — Google Analytics
Google Analytics for Beginners — Google Analytics
Digital Marketing — HubSpot Academy
Social Media Marketing — HubSpot Academy
AI Master Class — Freedom With AI
SEO Certified — CareerNinja | LearnTube
LinkedIn Marketing Strategy — LinkedIn
Certificate of Excellence in Digital Marketing — HubSpot Academy
Outstanding Performance in SEO — CareerNinja | LearnTube

Awards & Achievements

Received the “Best SEO Employee” Award for outstanding SEO performance.
Successfully built and launched 100+ WordPress websites.
Designed and created 5000+ graphic flyers using Canva.
Achieved Top 10 search rankings within 4 months for competitive keywords.
Managed and delivered 200+ projects in an agency environment.
Executed successful digital campaigns across USA, India & New Zealand.
Delivered strong results in both Organic & Paid Traffic Acquisition.
Managed complete end-to-end e-commerce projects from strategy to execution.

Naveen Kumar Konada — Portfolio Projects

166+ Live Website Projects

Designed, Developed & SEO Optimised across New Zealand, UAE, UK, India, USA & Australia

166+

Live Websites

200+

Total Projects

7+

Years Exp.

5+

Countries

Naveen Kumar Konada

Senior Digital Marketing Specialist · SEO Strategist · WordPress Developer
navinkonada@gmail.com · +91 8686225563 · naveenkonada.com
LinkedIn · @navin_konada · Facebook